Beyond Brand Refresh.
Simsbury Bank was a community bank that did not rest on its laurels. As the landscape changed, so did they. Following a brand refresh, their retail and commercial marketing outreach was updated, and immediately following, the Bank initiated digital marketing to support its residential mortgage business. The integration of traditional advertising and marketing with Google display ads and search engine marketing (SEO/SEM) has helped them increase awareness/reach and realize measurable ROI.
What We Did
- Strategy & Messaging
- Program Development
- Digital Outreach
- Web Design & Development
Simsbury Bank Integrated Traditional & Digital Marketing for Growth.
As a community bank in a changing landscape, Simsbury Bank needed to update its marketing approach to reach new audiences and attract more business. We helped them integrate traditional advertising with Google display ads and SEO/SEM, creating a cohesive campaign that supported their brand refresh and targeted both retail and commercial segments, including their residential mortgage business.
The Proof
BlueStar was been an integral extension of our marketing efforts at Simsbury Bank. Their creative solutions, responsiveness, attention to detail and can do attitude (no matter how urgent the request) along with their digital marketing expertise, have allowed us to implement many robust new marketing programs over the past year. The creative team gave our ideas life with a beautifully creative and dynamic website.
